News, Articles & Events | Protective Industrial Products
  • FOLLOW US

What is Your Logo Saying?

Jul 13, 2016 • Blog Article
Protective Industrial Products

More than its name, a company is identified and recognized by its logo. Whether we’re driving down the road or walking through a supermarket, our subconscious is constantly active. We see a common restaurant or gas station, our favorite food or beverage brand, or the goods that are on sale that week. A logo has a lot of power and ability. We’ve seen a higher frequency for custom orders requesting PPE with company logos and for good reason. Below are just some of those reasons.

Employee Appreciation

As an employer or safety director, you’ve put forth time, effort, and money to develop a program to help provide a safer work environment for your work force. When the safety product features your company’s logo, it emphasizes all of those facts. The worker will view the PPE provided to them as more than a product off a shelf. Perceptually, the product will carry more value because it carries the company logo – their company’s logo.

Enhance Customer Perception

Adding your company’s logo to the PPE you provide your organization will also enhance customer perception – both existing and potential customers. For the same reason you may provide uniforms with your company’s logo, PPE featuring your logo will better demonstrate to your customers the quality and professionalism of your organization. In turn, your customers will feel more confident in your ability to satisfy their needs.

Elevate Brand Recognition

Brand recognition requires repeated exposure to the brand name, slogan and logo. Seeing the same thing over and over again is often one of the best ways to remember it. The same applies to PPE with your company logo. Customers are more likely to remember your company and the services or goods provided the more frequently they see your brand (or logo). PPE with your logo has the ability to continually show off your brand.

Expand Your Reach

This especially applies to companies that have employees that work outside of their main facility or simply work outside. As we just identified, featuring your logo on PPE allows you to market your brand to customers you currently service. But while your employees are on the road or working off site, they are observed by others who may not be as familiar with your company or what you do. As they see your logo, and see it more frequently, that changes. Suddenly you have a new prospective client who otherwise may not have known who you are, or even considered your company.

Improve Compliance

When PPE becomes part of the uniform, it makes it easier for workers to remember each component before they get on the job. It also helps the employer, safety director, and others know that their colleagues are wearing their company issued PPE. Again, a lot of time goes into developing a safety program and it’s important that the program is followed, to help ensure a safer environment.

We Logo "Almost Everything"

PIP works hand-in-hand with your distributors to deliver high quality custom imprinting services with the fastest turnaround times in the industry. Our dedicated custom order team ensures a smooth, efficient process from start to finish. Contact your PPE distributor today and ask them to put PIP to the test!

MORE ARTICLES

Ten Things to Consider: Selecting the Right Hard Hat

If the hard hat is comfortable for the worker, it is more likely to remain on the workers head. The seasoned worker who has been on the worksite longer is accustomed to wearing a hard hat for long duratio…


READ MORE

Get A Grip!

Last weekend, I was helping someone move and got to experience firsthand the importance of having great grip. We all know the obvious importance of grip when handling sharp objects, but I really want to…


READ MORE

Disposable Gloves for Heavy-Duty Industrial Jobs?

Many current studies related to the global safety market will highlight how disposable gloves account for growing share of glove consumption. One research document boldly professes that "disposable gloves…


READ MORE

What?

It seems like every other article on hearing protection is talking about Noise Induced Hearing Loss. And for good reason; Noise Induced Hearing Loss, or NIHL as it’s commonly referred to, is a "slow…


READ MORE

No Two Arms are the Same

When it comes to arm protection, you don't have to settle for what's already out there. Each work environment, task, and person provides a different set of variables that affect the type of protection…


READ MORE

Dude, Where's My Hands?

Proper safety on the job starts with being aware of your surroundings. A key part of this awareness is knowing the environment and knowing what protecive clothing to wear to be safe and compliant. Obviously…


READ MORE

One Size Fits None

One of the most critical components of PPE is fit. A secure, comfortable fit helps increase worker safety and compliance. Adapting PPE designs so they can properly fit women, who are generally smaller…


READ MORE

Things That Go “Bump” Into Your Head

Have you ever been doing a simple task, not paying close attention to your surroundings and then accidently hit your head? It hurts! Imagine instead if it was a metal shelf or frame, piping, or a conveyor…


READ MORE

Cut Protection Fit for a Knight

Cut protection gloves have undergone a wide array of changes over the years. Original cut protection goes back centuries when metal armor and chainmail were used for protection. This was an effective tool…


READ MORE

Don't Let the Heat Take You Out

We are currently in the midst of the season where our work environments expose us to the significant risk of heat stress illness. Understanding how your body works can help you avoid serious work related…


READ MORE

Blinded by the Night

We see it nearly every day on our commutes: a vehicle on the side of the road with a flat tire or a mechanical issue. As a daytime occurrence, these instances are very easy to identify. At night, however,…


READ MORE

You'll Never See it Coming

Safety glasses, generally speaking, have been developed to help provide impact protection for your eyes. With injury risks that can range from scratched corneas to total loss of vision, protective eyewear…


READ MORE

Eyes on Safety

As we commute in our cars, we often see people dressed in hi-vis vests and hard hats working along the side of the road. Often times we see signs that ask us to slow down, warn of danger and work zones…


READ MORE

"X" Marks Your Back

If you grew up playing sports, you remember some of the basic safety aspects you were taught. One of the first lessons you learn in baseball is, "Don't throw the ball to someone who isn't looking." An…


READ MORE

Are You NFPA 70E Compliant?

It's difficult to discuss how critical identifying and using the proper PPE is for those performing electrical work without bringing up the tragedies that continue to take place weekly across the US. Especially…


READ MORE

It's Just a Hard Hat…Right?

We are in an age where innovation is accelerating all around us. Think about it; Ten years ago, rear projection TV's were still available for sale. Twelve years ago, many people were still using…


READ MORE

Are You Sure Those Are Safety Glasses?

Over the years, style and technology have changed. While providing basically the same purpose, the look changes and the functionality improves. While some people embrace the changes, others fear it. Even…


READ MORE

PPE for Temp Workers Shouldn't Be Complicated

With construction season starting to warm up, everyone from Buyers, to Foremen, Safety Managers and Supervisors are inspecting and evaluating their PPE to ensure their workers remain safe and compli…


READ MORE

Vest or No Vest: That is the Question

A road construction worker. A parking lot attendant. Even a jogger running in your neighborhood. It's hard to go a day without seeing someone wearing a high visibility garment. And for good reason –…


READ MORE

Don't Break the Bank on Cut Protection

Not all glove decisions are solely price driven; many Safety Managers are focused on finding the right glove for the job. According to a 2013 study from TriComB2B in partnership with the University Of…


READ MORE

In the Beginning, There were Clear Lenses

For decades, safety glasses with clear lenses have been the most common protective eyewear solution, and that pattern continues today. As a basic solution, they do provide good general protection. But…


READ MORE

Top 5 Reasons To Choose Goatskin Leather

The material of your gloves is one of the most important factors when making a selection. The better the leather, the longer it lasts, the more comfort it delivers and the greater the safety. Here ar…


READ MORE

Don’t Leave Your Hands Naked

It’s often said that a worker’s greatest tools are their hands. With any job or task, there are minor or significant injury risks. In theory, this makes the need to provide appropriate protection while…


READ MORE

Don't Hazard a Guess

For those who have to work with chemicals, the hazards can be very painful, ranging from various degrees of skin irritation to chemical burns. The possibility of these injuries makes it critical to ensure…


READ MORE

PIP'S Latest Innovation

The EVOLite® Skyworker™ Helmet is an extremely lightweight (under 1lb.) helmet designed for working at height that conforms to ANSI Z89.1-2014, Type I, Class C requirements, as well as the EN…


READ MORE

PIP Expands Flame Resistant Clothing

PIP is pleased to announce additions to its FR Work Apparel clothing line. What is Flame Resistant apparel? Flame resistant apparel meets specific ASTM standards that deem the fabric flame resistant for…


READ MORE

PIP's Bouton® Optical has a Clear Vision with New Additions to its Eye Protection Program

PIP's Bouton Optical® continues to expand its already impressive line of Eye Protection Products with its new eyewear featuring the Reaction Goggle, Fortis™ II, and Zenon Z12F Foam. The Reaction…


READ MORE

Important Information Regarding U.S. Bound Containers

As an industrial distributor, you are likely aware of the current contract dispute between dockworkers represented by the International Longshore and Warehouse Union members (ILWU) and shipping companies…


READ MORE

TOP